As coworking spaces, before forming a marketing strategy, it is imperative that you understand your target audience. Choosing the right audience is the first step to promoting your business. There’s a lot that could go wrong if you aim at the wrong target. A solo entrepreneur might not be satisfied with the same solutions you provide for corporate clients. The features you have to offer, thus have to be promoted by targeting specific types of customers instead of forming a blanket strategy to try to please all types as one. By providing what they desire, you attract loyal customers. After all, customer satisfaction is the key to stay in business. These loyal customers would in turn help you gain more clients by spreading the word of your amenities.
Apart from the types of audience with specific demands regarding the space they would be renting, you also need to consider the type of industry they belong to (software and IT services, financial, legal, marketing, etc) and use specific advertisement techniques. Fret not, because we have compartmentalised all the details you would need when it comes to advertising to your target customers.
You can find the different types of potential target customers for your coworking space along with their needs and expectations in this article to help you prepare the right marketing strategy.
Freelancers are the most common clients for coworking spaces. These are the clients who work remotely by themselves as they have short-term contracts with businesses anywhere in the world. Unlike the typical office workers, freelancers do not need to work at a desk from 9 to 5. They have very flexible working hours and may even pull all-nighters instead of working during the day if they have a vast difference in times zones. They need your workspace to be available at any time of the day to make it easier for them to work whenever inspiration hits.
Clients like these usually prefer booking particular desks or cubicles while only some may book meeting rooms for client meetings and collaborations. Since freelancers may need to contact their clients often, it would be efficient to have phone booths present near their workspace.
Since startups are never completely sure about the success of their business ideas, they tend to go for cost-effective options when it comes to property. This leads to many startups opting to utilise coworking spaces instead of building an office. Startups generally need a few semi-private desks or cubicles and one or two meeting rooms – just the minimum. Flexible spaces are the right fit for them since they require different kinds of rooms at different times based on their needs.
While providing your space to startups, you must always keep in mind that they might rise in rank and grow bigger, needing more space and amenities. You need to be able to provide your services to them even after they grow to ensure steady and loyal clients.
As the name suggests, small teams have few employees (around 2-10). These teams require conference rooms for their meetings, private rooms to help them work exclusively, and various office tools like printers and scanners. They also prefer to have cafes or small restaurants inside the coworking space to be able to recharge themselves every once in a while. Small teams are the second most common clients for coworking spaces since they prefer flexible and cost-efficient spaces.
With the emergence of covid, many people have opted to work remotely. While some may have private workstations in their own houses, most people still prefer working in coworking spaces for the professional setting as well as the services they have to offer. To streamline their thoughts and work in a distraction-free environment to yield the best results, flexible working spaces prove to be their best option. These remote workers might be of any standing – from interns to even CEOs. Hence they have varying needs. They require a single desk available at all times and meeting/conference rooms many times a day. They also require phone booths to contact clients and services whenever it is required.
Since coworking spaces are both cost-effective and contemporary in their ideas, event organisers tend to prefer utilising these spaces instead of booking more expensive private conference halls. This type of client just needs your event space or conference hall if the number of attendees is large. It is always a good idea to have an event space in your flexible workspace since it is not just these event organisers who would be using them. If any of the businesses in your space decide to conduct an event for all their clients, it is necessary for you to have an event space present to accommodate the needs of your clients. With the event’s success, word of mouth starts spreading and you might get even more customers!
Corporates are the largest clients for coworking spaces and the number has been growing significantly since 2020. Corporate clients are a source of high revenue for coworking spaces as they take up a huge number of desks, meeting rooms and many other facilities. They prefer working in flexible spaces for various reasons like the availability of premium workspaces, prime office location, lack of office maintenance issues, cost-effective office expansion, and much more.
Now, these clients are the hardest to attract since they have very particular standards. To attract them, your coworking space needs to have a great online presence so get started on it with your digital marketing team. Major corporations prefer private spaces with unique and efficient features. To provide them with more than just your offline services, you need to up your game with contemporary office rooms and cutting-edge technology such as online meeting room booking, visitor management, internal support, contract management, and much more. Lucky for you, we have a one-for-all solution for this problem. Engage provides the above-mentioned facilities and more with our efficient white-label applications to advance your workspace to the next level.
As important as it is to provide unique features, it is also important to know your clients. Only by understanding their demand can you fulfil them to the best of your abilities. We hope this article could help you in building your marketing strategy. Visit our website for a free demo and find out more about how you can make your coworking space the better option.
In recent years, coworking spaces have seen a significant rise in popularity as more people embrace flexible work arrangements. These shared office environments offer a collaborative and innovative atmosphere that is perfect for entrepreneurs, freelancers, and remote workers looking to boost productivity and creativity.
New Jersey is an excellent location for coworking spaces due to its strategic proximity to major cities like New York and Philadelphia. This makes it a prime spot for professionals seeking easy access to bustling urban centers while enjoying a more relaxed, suburban lifestyle. The state also boasts a diverse economy with thriving industries such as technology, finance, healthcare, and manufacturing. This economic diversity provides ample opportunities for networking and collaboration among professionals from various fields.
Moreover, New Jersey’s excellent transportation infrastructure and public transit options make it convenient for individuals to commute to coworking spaces. Whether you’re driving or using public transportation, you can easily reach different parts of the state.
With its dynamic business environment and convenient location, New Jersey offers a perfect blend of opportunities for professionals seeking to thrive in a coworking space.
Location: Jersey City, New Jersey
Key Features:
Pricing:
Why It’s One of the Best:
WorkSocial offers a dynamic work environment with a focus on wellness and productivity. The space provides high-quality amenities and flexible membership options tailored to suit the needs of different professionals. Its convenient location in Jersey City makes it a top choice for those looking to work close to New York City.
Location: Pompton Lakes, New Jersey
Key Features:
Pricing:
Why It’s One of the Best:
3rd Space Cowork provides a friendly and supportive atmosphere for entrepreneurs and freelancers. The space is designed for collaboration and creativity, with unique features like a coffee bar and a pet-friendly policy. It’s an ideal location for professionals seeking a comfortable and flexible workspace.
Location: Montclair, New Jersey
Key Features:
Pricing:
Why It’s One of the Best:
En Masse Coworking stands out for its vibrant community and modern amenities. The space is designed to foster collaboration and innovation, making it a top choice for professionals in Montclair and the surrounding areas.
Location: Woodbridge, New Jersey
Key Features:
Pricing:
Why It’s One of the Best:
Office Evolution provides a professional and polished work environment for businesses of all sizes. The space offers a range of services and amenities, making it an excellent choice for entrepreneurs and remote workers in the Woodbridge area.
Location: Morristown, New Jersey
Key Features:
Pricing:
Why It’s One of the Best:
SkyDesk provides a comfortable and welcoming environment for professionals in Morristown. The space is known for its friendly community and supportive atmosphere, making it a top choice for entrepreneurs and freelancers.
Location: Montclair, New Jersey
Key Features:
Pricing:
Why It’s One of the Best:
From Here offers a boutique-style coworking experience in Montclair. The space’s intimate setting and emphasis on community make it an attractive option for professionals seeking a collaborative work environment.
Location: Parsippany, New Jersey
Key Features:
Pricing:
Why It’s One of the Best:
Venture X offers a professional and flexible workspace with a focus on business development and networking. The space provides top-notch amenities and a supportive community, making it a great choice for entrepreneurs and remote workers in Parsippany.
Location: Princeton, New Jersey
Key Features:
Pricing:
Why It’s One of the Best:
Tigerlabs is a unique coworking space that emphasizes innovation and entrepreneurship. Located in Princeton, the space offers opportunities for collaboration and growth, making it a top choice for professionals seeking to connect with like-minded individuals.
Location: Hoboken, New Jersey
Key Features:
Pricing:
Why It’s One of the Best:
Mission 50 offers a state-of-the-art coworking space with a strong focus on community engagement. Its convenient location in Hoboken makes it an ideal choice for professionals looking to work near New York City while enjoying the benefits of a collaborative and innovative work environment.
Location: Jersey City, New Jersey
Key Features:
CoLab by DVORA offers a stylish coworking space with open desks, private offices, and meeting rooms. Amenities include high-speed internet, printing facilities, and event spaces.
Pricing:
Membership options include day passes, monthly memberships, and private office rentals. Prices are affordable and tailored to the needs of different professionals.
Why it’s one of the best:
CoLab by DVORA is known for its modern design and emphasis on fostering a collaborative community. The space offers regular networking events and workshops for members.
From managing coworking spaces to digitzing modern offices with visitor management system and employee engagement, Engage brings in a suite of advanced workspace management software with white label mobiles apps to streamline modern workspaces
USA Address :
Promenade II, 1230 Peachtree Street North East, 19th Floor, Atlanta, Georgia 30309.
Phone: 
+1 678 999 4652
Email : [email protected]
India Address :
8th Floor, Whitefield Main Rd, Brigade Metropolis, Garudachar Palya, Mahadevapura, Bengaluru, Karnataka 560048.
Phone: 
+91 9901660101
Email : [email protected]
